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One of the most effective tools we have in our bag of tricks is the effective planning and execution of well-done Landing Pages. If you own a business and are looking to expand your reach, it is worthy of your time to consider a Landing Page campaign. What are Landing Pages? I'm glad you asked. Landing Pages are simply web pages on your site that are typically designed for a singular purpose - usually a sign-up (lead generation) or a sale. A typical business might have anywhere from a handful to hundreds of Landing Pages. They are closely tied to online advertising such as a Google AdWords campaign in order to be logical extension of the advertisement or link. Why Landing Pages? Landing Pages are designed to speak to the target audience directly. When combined with contextual search advertising they are able to reach people interested in your service or product at the exact moment they are looking.  Landing Pages provide businesses a valuable resource for gaining new contacts and customers. When done properly a Landing Page campaign can easily pay for itself by generating new business leads. How are Landing Page Campaigns Done? When we create a Landing Page Campaign we look at several important [....] Read More >>